Agreements, partnerships, and collaborations are key strategies adopted by companies offering big data, business intelligence, and analytics solutions. This strategy accounted for the largest share of the total strategic developments in the Middle East big data, business intelligence, and analytics market. Companies such as IBM, SAS Institute Inc., and Tableau have adopted this strategy to serve reputed clients across the globe, and enhance their presence in the respective regional markets.
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Key market players such as SAP SE, Microsoft, and Teradata Corporation have also adopted new product launch strategy to expand their client base and enter new markets with improved solution capabilities.
IBM provides information technology (IT) products & services worldwide. It offers products and solutions for large enterprises as well as SMBs. The company operates in five sectors, which include global technology services, global business services, software, systems and technology, and global financing. The global business services segment of the company offers consulting solutions for strategy and transformation, application innovation, enterprise applications, analytics and application management, maintenance, and support services. IBM is concentrating on strengthening its services and business ventures in the Middle East & Africa, and Southeast Asia. It is actively involved in various partnerships and collaborations to deliver the best-in-class solutions to its customers. The company has considered customer preferences and satisfaction as the highest priority, and is continually working towards providing its customers with highly competent, technology-enabled services and products. The company supports a wide range of mobile devices, including Android, Apple iPhone and iPad, and tablets, having rich BI interface with dedicated toolset for protection against data loss and theft, along with enforcement of policy compliance.
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SAP SE is one of the leading companies that provide application software across the globe. Its major offerings comprise enterprise resource planning application (SAP ERP), enterprise data warehouse solutions (SAP Business Warehouse), SAP business object software, and Sybase mobile products and in-memory computing appliance (SAP HANA). SAP caters to various verticals, namely, retail and consumer goods, manufacturing, energy and utilities, financial services, public services, and education. SAP SE aims to grow in five major areas, which include analytics, applications, cloud, mobile and data, and technology. Its SAP HANA platform is gaining traction across different verticals. Moreover, the prime focus of the company is to expand its geographical presence through strategic partnerships. The company also focuses on the development of new products to strengthen its market position. The company has established SAP Labs in 12 countries across the globe, with an aim to innovate and discover new solutions. With its well-knitted network in the Americas, Europe, the Middle East & Africa, and Asia-Pacific, the company is focused on expanding its geographic reach by adopting varied growth strategies.